It’s Good to Sweat
As the UK’s Number 1 Deodorant, we are extremely proud to be teaming up with Team GB Olympian and Silver Medalist, Eilish McColgan.
The Scottish middle-distance runner and impressive record holder will be joining us on our journey to spread the message – It’s good to sweat!
Eilish understands the importance of sweating and allowing your pores to breathe whilst training and also in everyday life.
We can’t wait to take you on our journey and keep you 100% fresh all day with Bionsen.
Help us spread the message…
#ItsGoodToSweat
Why is it good to sweat?
Sweating is a natural process designed to regulate your body temperature and cool you down. Think that is the only benefit? Think again.
It has so many great health benefits. Not only does it keep your body temperature in a healthy range, it hydrates your skin giving you a healthy glow. It also helps to cleanse your skin by washing away impurities that may be blocking your pores.
Sweating can also help reduce stress, aid muscle recovery and strengthen your cardiovascular system. Many claim that it enables our skin to release certain toxins, to help our bodies detoxify.
Don’t be scared of sweat. It is natural, good for you and should be celebrated.
Why Bionsen?
Bionsen is a deodorant. Deodorant attacks the bacteria that cause under-arm odour, without blocking the pores. Bionsen allows you to sweat freely and stay 100% fresh all day.
On the other hand, antiperspirants work by blocking the pores that sweat comes from. They do this with the use of aluminium salts, which can be absorbed by the body.
Bionsen products do not contain aluminium salts nor any silicones, colourants and parabens.
They do contain Japanese thermal minerals which are proven to be beneficial to skin well-being. Sweat freely, smell fresh, stay healthy with Bionsen.
Change for good
Almost 80% of New Year resolutions fail by the end of February, but our research shows that if people make it to March, their New Year regime is much more likely to be successful.
Eilish McColgan is backing our ‘It’s Good to Sweat’ campaign designed to encourage all those who made New Year resolutions to keep calm and carry on.
She said: “Despite being a professional athlete, there are times during a season when the last thing I want to do is get out there and train. But I can tell you from experience, that it is worth persevering – it really is good to sweat. Not only is it good for your body but, sweating also means you are pushing yourself to new heights.”Bionsen products do not contain aluminium salts nor any silicones, colourants and parabens.
They do contain Japanese thermal minerals which are proven to be beneficial to skin well-being. Sweat freely, smell fresh, stay healthy with Bionsen.
Fresh research
We polled 2,000 adults to shine a light on the nation’s attitude towards sweating. 96% agreed that sweating is healthy.
Our research shows that more than a third of the UK (35%) don’t know the difference between an anti-perspirant and a deodorant. The crucial difference is, of course, that deodorants attack the bacteria that cause under-arm odour, without blocking the pores, whereas an antiperspirant does block your pores.
Over a third of the UK (35%) prefer a deodorant to an anti-perspirant, because they don’t want to avoid using the aluminium salts used as an essential ingredient in anti-perspirants.
Bionsen products do not contain aluminium salts nor any silicones, colourants and parabens.
They do contain Japanese thermal minerals which are proven to be beneficial to skin well-being. Sweat freely, smell fresh, stay healthy with Bionsen.
Sweating is normal
As a nation, the UK is very relaxed about the act of sweating in public.
Eilish added: “Most Brits want to stay fresh and are less worried about sweat. Only 21% are bothered if they see others sweating in public, and for almost half of Brits their only concern when sweating in public is that they don’t want to smell.
According to the Bionsen research, the worst places to break out in a sweat are a job interview (26%) or a first date (25%) but, even then, like me, 40% would simply go to the bathroom, clean up and apply deodorant”
